Real Ping LLC - Push My Button


	Prudential Florida Embeds realPING 'Click-to-Talk Now' (Yorktown, VA ) March 31, 2009 --- Prudential Florida Realty has introduced 'Click-to-Talk' technology for online consumers to instantly connect with their sales associates. Sales associates can now exceed the consumer's growing expectations for responsiveness. In addition, realPING's patented feature, allows Associates to forward additional web pages or video home tours directly to the consumer's screen while on the call, all remotely. RealPING is a VoiP-enabled 'CLICK TO TALK NOW' service. Statistics from the National Association of Realtors indicate 78% of the time, consumers will 'deal' with the first sales associate that responds to their inquiry. The service bridges a regular phone call between consumer and professional. Caller ID on the phone indicates that the consumer is on the Associate's website and needs help NOW! Once connected professionals can deliver to the caller's desktop any pages, listings or virtual tours, even mortgage information that is offered by the sales associate. Rei Mesa, President, C.O.O, and Broker, Prudential Florida Realty commented, 'We strive to bring the latest technology tools to our sales associates and strongly believe that the ability to rapidly connect consumers with our sales associates while still on the site, or looking at listings is a benefit to all parties involved: the consumer, the sales associate and our family of services.' Albert Clark, Principal Partner of realPING added, 'With today's industry dynamics, professionals need to offer multiple ways to connect with consumers on the customer's terms and time frame. Today's consumers expect instant service. When it comes to real estate, engaged callers do not want ASAP, they want NOW.' Additionally Clark commented, 'We are delighted Prudential Florida Realty is offering exclusive tools that differentiate their sales associates online. We developed the RealPING service specifically for Realtors who want to provide the very best service and this blends perfectly with Prudential Florida Realty's business philosophy.' For more information visit www.realping.com. Prudential Florida Realty has over 40 locations and more than 1,800 sales associates throughout Florida. The Company offers residential and commercial services as well as seasonal rentals, property management, corporate relocations, referral services, mortgage and title services. For more information visit www.PrudentialFloridaRealty.com. Contacts: Heather L. Scott, PFR Communications & Marketing Manager, Sunrise Florida 954-693-0188 heatherscott@prudentialfloridarealty.com Albert Clark, realPING, Scranton, PA aclark@realping.com