Real Living Integrates realPING "Click to Talk" into Agent Web sites

Consumers are just a click away from immediate personal service

COLUMBUS, Ohio (July 20, 2006) - Real Living Inc, the country's fourth-largest residential real estate firm, has teamed up with realPING LLC to integrate realPING's 'Click-to-Talk' technology that instantly connects consumers with agents via the telephone.

Studies have shown that 78 percent of consumers will select the first agent that responds to their questions. realPING's 'Click-to-Talk' is a VoIP e-button that immediately connects Web site visitors to the real estate professional's cell or office phone. With realPING's unique caller ID, agents know someone is on their site or reading their e-mail and needs help now. Once connected, using any telephone, agents can remotely control the caller's monitor and 'push' content, such as Web pages or video home tours, to the consumer using realPING's unique 'Page Push' feature.

"This is a fantastic tool for our agents. realPING enables the agent to send tours and home information directly to the consumer's computer screen," said Harley E. Rouda Jr, chief executive officer and managing partner of Real Living. "We pride ourselves on the ability to equip our agents with the most powerful technology tools. realPING helps position our agents as the most responsive and accessible to consumers.  Agents are able to put the realPING e-button on their Web sites, e-mails, listings and virtual tours,'' said Rouda.

realPING co-founder Albert Clark said, "Today's consumers are spoiled by the net. The new standard for response time is now - not an e-mail, auto responder or call back later in the day. Clicking a realPING button and having their phone ring in seconds also adds 'wow' to the 'now' for consumers. We are delighted that Real Living is offering exclusive tools that differentiate their agents.'"

About Real Living Inc

The largest independently-owned residential real estate firm in the Midwest and the fourth-largest in the country, Real Living Inc, boasts nearly 4,000 agents and employees, more than $8 billion in annual sales and nearly 130 offices throughout 10 states, including Florida, Illinois and Texas. Real Living Inc was awarded the 2005 Inman Innovator Award by Inman News, ranked 23rd in Entrepreneur magazine's Top 50 Best New Franchises and has won numerous awards for its marketing achievements. Every 14 minutes, Real Living sells a home. Each month, Real Living's Web sites receive nearly 15 million page views. Real Living Inc. also offers a full range of affiliated business services, including home financing, title, relocation, corporate relocation management and home warranties. For more information about Real Living Inc., visit www.RealLiving.com.

About realPING, LLC. realPing provides Web-enabled technology that instantly connects via telephone, Web site visitors and e-mail recipients with a real estate professional. Studies have shown that 78 percent of consumers will select the first agent that responds their questions. Other studies indicate that professionals who do not get back to consumers within 15 minutes have almost no chance of 'converting' that lead to a client. Visit www.realPing.com.